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Research Methodology
R&D is capable of both Business-to-Business and Business- to-Consumer surveys.- Qualitative -
・Focus Group Interview
・In-Depth Interview
・Visit & Observation
・Ethnography
・Hearing
・Online Survey, etc
- Quantitative -
・Face-to-Face Interview
・Central Location Test
・Postal Mail Survey
・Online Survey
・Telephone Survey
・In-Use Test, etc
Staff and Facilities
R&D has in-house facilities for in-hall tests and focus groups.
| ・ | Two discussion rooms fully equipped for the more than 400 focus groups we conduct each year. |
| ・ | Two conference rooms for in-hall tests (70-person capacity) |
R&D has its own network of interviewers located throughout the country to recruit respondents and conduct interviews.
| ・ | 880 interviewers throughout the nation, covering 15 urban areas other than the Tokyo metropolitan area. |
| ・ | 310 "Area Leaders" in the Tokyo metropolitan area maintain private panels of potential respondents in their own neighborhoods as a resource that allows R&D to conduct projects among respondents with low rates of incidence. |
Moderator
| ・ | 37 certified stuff moderators all of who meet R&D's strict standard. |
