 |
 |
 |
 |
 |
|
 |
 |
 |
|
 |
|
 |
|
 |
 |
Research Methodology
Ad Hoc Research
R&D provides tailor-made services to meet the specific needs of our clients.
R&D provides tailor-made services to meet the specific needs of our clients.
Trend Analysis
Knowledge and understanding of time-series market trends to assist clients for current and future strategic planning.
Knowledge and understanding of time-series market trends to assist clients for current and future strategic planning.
Customer Satisfaction Analysis
We are a pioneer in the field of CS surveys in Japan.
We started CS studies in the 90's, cooperating with J.D. Power Associates, former Joint Venture partner
in Japan and our accumulated knowledge provides optimized solutions for our clients.
We are a pioneer in the field of CS surveys in Japan.
We started CS studies in the 90's, cooperating with J.D. Power Associates, former Joint Venture partner
in Japan and our accumulated knowledge provides optimized solutions for our clients.
Business Categories
R&D has experiences in a wide range of business including;
R&D has experiences in a wide range of business including;
Advertising / Public Relations
Automotive
Beverages
Catering / Hospitality
Charity / Non-profit
Chemicals
Confectionery
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Financial Services
Fragrance Industry
Food
Healthcare / Pharmaceutical
Logistics / Mail / Transportation
Media / Entertainment
Petrol / Oil / Gas
Public Sector / Government
Retail / Wholesale
Telecommunications
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Our Original Research System
Concept Research System (CORE)
Since 1982, we have been conducting the proprietary CORE study, developed by R&D, to analyze
basic consumer trends.The syndicated research looks at demands, priorities and attitudes of demographic
segment between the ages of 18 to 74. CORE is conducted annually with a panel of approximately
3000 samples, and our findings over the years have resulted in a deep understanding of
Japanese consumers.The knowledge we have acquired to grasp consumer lifestyles and values
as reflected in purchasing behavior.
Since 1982, we have been conducting the proprietary CORE study, developed by R&D, to analyze
basic consumer trends.The syndicated research looks at demands, priorities and attitudes of demographic
segment between the ages of 18 to 74. CORE is conducted annually with a panel of approximately
3000 samples, and our findings over the years have resulted in a deep understanding of
Japanese consumers.The knowledge we have acquired to grasp consumer lifestyles and values
as reflected in purchasing behavior.
Experienced Value Analysis for Brand Value Evaluation
In the market of increased commoditization of products and services, establishment of strong brands
is the key to maintaining competitiveness. Our system identifies values consumers find in their
experience with brands. Background elements of consumer loyalty levels help clarify the structure of
emotional benefits.
In the market of increased commoditization of products and services, establishment of strong brands
is the key to maintaining competitiveness. Our system identifies values consumers find in their
experience with brands. Background elements of consumer loyalty levels help clarify the structure of
emotional benefits.
Perceived Quality-Research System
We measure brand power of products and services from the viewpoint of consumer perceptions of
quality and value, and support brand management strategy building. We can pinpoint consumer
needs and images of the products and services based on the particular market category.
We measure brand power of products and services from the viewpoint of consumer perceptions of
quality and value, and support brand management strategy building. We can pinpoint consumer
needs and images of the products and services based on the particular market category.
Brand Strength Measurement at Point of Purchase
As many as 70% of purchases are unplanned, with consumers making the decision at the point of
purchase. This system clarifies levels of consumer attitudes, such as awareness, interest,
purchase intention and actual purchasing and how they connect to evaluations of the products in question.
This system is helpful for measuring product power of each brand and discovering tasks to improve it.
As many as 70% of purchases are unplanned, with consumers making the decision at the point of
purchase. This system clarifies levels of consumer attitudes, such as awareness, interest,
purchase intention and actual purchasing and how they connect to evaluations of the products in question.
This system is helpful for measuring product power of each brand and discovering tasks to improve it.
