Projects Contact Us

A selection of some of projects we have handled over the past three years

Lifestyle

・Attitude and behavior survey pertaining to homes/residences
・Female beauty-related attitudes and behavior survey
・Cluster analysis of female lifestyle choice survey
・Baby boomer lifestyle attitudes and behavior survey
・Cluster analysis of career attitudes

Market View

・Behavior surveys dealing with the digitalization of
television broadcasts
・Survey of private banking office (PBO) members
・Benchmark survey of attitudes and behavior concerning
soft drinks
・Survey of alcoholic beverage distribution
・Pharmaceutical products: surveys of distribution system
and purchasing process
・Epidemiological survey of lactic acid intake

Product and Service Development

・Survey of dietary behavior of females aimed
at capturing new sales targets
・Confirmation of concept acceptability for pet food
product development
・Acceptability of new-product concepts for men's facial care
・Taste test to confirm acceptability of concept
for low-alcohol beverage
・Product test aimed at development of medical device for knees
・Long-term use test for development of health care product
・Design evaluation clinic for a new-concept passenger car
・PSM survey to set prices on a restaurant menu
・Brand study for strategic marketing of online games
・Preview of Hollywood movies to consider promotional activities
・User acceptability survey of high-definition TV display system
・Behavior survey to develop services to be offered in the
business class of an international airline

Customer Satisfaction

・Foreign users of an international airport
・Hotel customers
・Financial institution use (behavior and customer satisfaction)
・Life insurance policyholders
・Automatic analysis device for clinical testing
・Strategic restructuring of fashion brand customer satisfaction

Brand Communication

・Assess media user information reception behavior
・Assess acceptability of body-care product brand relaunch
・Evaluate TV commercial for and brand images of
a financial institution
・Measure effectiveness of campaign for new-model car launch
・Measure effectiveness of seasonal promotions of
a fast-food chain

Brand Management

・U&A study for setting strategy for a bank brand
・Penetration survey for a brand of cosmetics and toiletries
・Concept acceptability survey to build a brand vision for
a health food brand
・Channel evaluation to assess customer perceptions of
quality of lactic beverages
・Survey to develop a plan to reinvigorate a members-only
travel club brand

Corporate Communication

・Effectiveness survey aimed at improving the content of
a corporate communication magazine
・Corporate image survey for a manufacturer of electrical
home appliances
・Corporate image survey conducted among science and
technology students
・CEO image survey
・Employee survey aimed at improving the working
environment

Mix of theme/method/client (2007CY)

By ThemeNumber of projects by method
By Client Industry