R&D Corporate Web Site


About R&D

R&D has 40 years of experience as a full-service marketing research company.
For global projects, our fully experienced Global Customer Service division staff will assist and support your entire projects, from basic questions at the planning stages to assistance reading and interpreting data in findings and making recommendations on how to make the best use of the data.

Our Originality

Dinner Survey

A food-purchasing and attitude survey service that finds out what respondents had for dinner that evening.

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U26 Community

Finding the hypotheses through discussion with the under-26 community, that has changed remarkably in recent years.

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R&D’s Senior Insights

Profound approaches to the senior citizens with our original networks and know how.

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Community Solution

Building strong relationships that leads to new discoveries through discussions with consumers.

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Healthcare Reseach

Many experiences in medical and nursing care fields backs up our research with a wide range of targets, themes and methods.

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Original Research System – “CORE”

Annual analyses of Japanese consumer trends since 1982.

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R&D uses all available research methods, both qualitative and quantitative. We conduct 700 focus groups a year, more than 200 in-hall tests, and have a great deal of experience in B to B surveys. We have our own fieldwork center with in-house facilities to conduct our surveys.

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