Research Methodology

R&D is capable of both Business-to-Business and Business- to-Consumer surveys.


Staff and Facilities

R&D has in-house facilities for in-hall tests and focus groups.
  • Four discussion rooms fully equipped for the more than 800 focus groups we conduct each year.
  • Four conference rooms for in-hall tests (50-person capacity)
R&D has its own network of interviewers located throughout the country to recruit respondents and conduct interviews.
  • 800 interviewers throughout the nation, covering 15 urban areas other than the Tokyo metropolitan area.
  • 250 “Area Leaders” in the Tokyo metropolitan area maintain private panels of potential respondents in their
own neighborhoods as a resource that allows R&D to conduct projects among respondents with low rates of incidence.
  • 37 certified stuff moderators all of who meet R&D’s strict standard.


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